Mavatar is a leading player in capturing, tracking and monetizing phygital (omnichannel) data. The company provides a suite of "software as a platform" turnkey solutions for creating:
The all-in-one platform can be operated by malls, brick-and-mortars or content platforms. Mavatar's innovative and consumer-centric solutions bring unprecedented efficiency to the entire commerce ecosystem and close the gap between offline & online shopping, sales and advertising!
Modern consumers who want to feel empowered and in control when shopping are called "Omnichannel Shoppers”. Omnichannel Shoppers actually purchase 3-4 times more than regular shoppers. When shopping, these shoppers actively pull information deemed helpful to them while exhausting their options using multiple devices, offline and online. However, studies prove that omnichannel shoppers find none of the experiences adequate, that’s why we see a 51% decrease in stores' foot traffic and staggering growth in online sales (only 9% of the entire US retail sales).
In the course of adopting this new shopping behavior, maneuvering between both offline and online worlds, the shoppers process AND produce a huge amount of dark data from discovery to transaction, which is the basis of ineffective push-advertising models. The retail industry sends $300 billion a year down the drain, relying on this data to "shadow", “target" and “retarget" the consumers! Well, the terminologies say everything about how much we love these models as consumers!
Mavatar's vision is allowing:
all in ONE Platform!
Backed by prominent industry veterans and patent-pending technologies, Mavatar’s mission is to create an ultimate consumer-driven e-commerce platform.
MAVATAR TECHNOLOGIES INC, is a privately held company located in Silicon Valley and founded in 2011.
The Mavatar Cart and its handle are the symbol of control—control over MY shopping experience. MY needs, ME, MINE, burst through the "Filter Bubble" created by the target marketing industry, to put ME—the consumer—back in charge!
Former president and CEO of Macy’s California and Partner at U.S. Venture Partners (USVP), Philip S. Schlein, has joined Mavatar as the Chairman of the Board of Directors in 2013. Phil joined USVP in 1985 after a successful 28-year career as an operating executive in the retailing industry. For 11 years prior to joining USVP, Phil was President and CEO of Macy's California. Under his leadership, Macy's California sales grew from just under $200 million to almost $1.2 billion; profits grew from $17 million to $108 million. Phil began his retail career with R.H. Macy, Inc. from 1957 till 1984 and served on the Board of Directors of Ross Stores, Callaway Golf and Apple Computer for eight years from 1979 to 1987.
Since joining USVP, Phil has originated a number of investments in the consumer/retail sector including PetSmart, Fresh Choice and The House of Blues. In recent years, Phil has been active in the consumer products areas and currently serves on the Boards of Directors of KidsPark, Sound ID, Specialty's Bakery & Cafe, Tea Collection and other privately-held companies.
Part of Phil's philosophy is that "to succeed in retail, you want to always aim higher than your customers' expectations."
Phil holds a B.S. in Economics from the University of Pennsylvania.
Brom is an entrepreneur and an Internet visionary, and a former vice president at Oracle Corporation. He started his career at Hewlett Packard Laboratories, where he was part of the small team that built the foundation of network management at HP Labs. He subsequently joined Oracle Corporation’s core database group in 1989, and during his tenure at Oracle until 2009 he held various senior technical and management positions and made substantial contributions both technically to the flagship product.
During 1996-1998, he built the server engineering organization at the Oracle spinoff Network Computer, Inc., with the very early ambitious vision of putting all information in the “cloud”, and making computing devices simply a cache of information. In his most recent role, he was responsible for the architecture of the computing infrastructure for Oracle’s On-Demand hosting services, addressing issues in the private cloud computing space: high availability, scalable architecture, security, automation, virtualization at the application, system, and networking levels, as well as application level architecture and integration for cloud computing.
Brom holds a PhD in EE & Computer Science from University of California, Santa Barbara, and is the co-founder and Chief Executive Officer of Mavatar.
A visionary and globally focused executive and entrepreneur, Susan has 20 years of hands-on experience in building successful and innovative businesses in media, management consulting and investment.
As the CEO and Founder of Teksia, Inc. she focused on creating entrepreneurship initiatives, technology conferences and networking events, and company's online and print publications. She also organized and masterminded the internationally recognized ITF conference and trade show, which was connecting US academic, corporate and capital resources with entrepreneurs and technology clusters in emerging markets. In Linkore she leveraged her international network of 8000 front-line business leaders and financial partners to provide comprehensive support in all business areas to technology companies around the globe.
As a journalist, editor, publisher, investor, social entrepreneur & political fundraiser, Susan received multiple media, community and business awards and has been a speaker at various conferences and frequently featured by mainstream media such as ABC News, Huffington Post, Technorati, San Francisco Chronicle, San Jose Mercury, San Jose Business Journal, Nihon Keizai Shimbun, among others. She is a member of Stanford Business School Alumni Association and a member of board of directors at VOMax Corporation.
Susan received her MS in Management from Stanford University and co-founded Mavatar, an optimization engine for online shopping in 2011. As the visionary founder of Mavatar, Susan oversees the strategic and creative direction of the company and brings a proven background in successful marketing communications and business development to her position in Mavatar.
Dinos is the senior software architect at Mavatar, managing the development team and Mavatar platform integration . He received a PhD in Spatial Database Query Optimization from National Technical University of Athens. “I still love to write code and learn new platforms and technologies.”
Dinos founded three startup software companies in Greece: AnalysisDB, a platform for fundamental financial analysis of companies, ODOS, the leader Road Design Software in SE Europe, and ArtB Shipping Derivatives Trading System, operated by RBS Shipbrokers in London. He spent years as a researcher at National Technical University of Athens and at the Hong Kong University of Science & Technology and served as an assistant professor in ATEI of Pireaus.
Boris is a result-oriented software developer, lead, architect.
Boris has proven track record of successfully leading and managing software development teams to deliver video surveillance, radio interoperability, network management, TV on-screen-display and a lot of other applications. Been through mainframes, COBOL, assemblers, C/C++, Perl, Java, networking, CAD - and, recently, RubyOnRails.
As an engineering manager at Cisco, his team designed and developed a major update of Cisco Video Surveillance application. Boris also led the implementation of multiple features of Cisco IP Interoperability and Collaboration System, assimilation and porting of IVR engine, and developed a multi-platform installation framework for the family of CiscoWorks products. He graduated from Belarus State University and has 30 years of experience under his belt.
"I love that feeling when after many hours of learning, planning, arguing, coding and deploying, it is finally working, and your customers can do more than they could before."
As the data scientist, Panos decides what are relevant data, and analyzes the huge amounts of user data collected. Panagiotis previously worked at Yahoo! Labs, Microsoft Research, Yahoo! Web Search and he co-founded Caloricious in 2008. He is a recipient of the Yahoo Student Innovation Award and an Onassis Foundation scholar. Panagiotis holds 2 US patents, and received Dip. Engineering degree in Electrical and Computer Engineering from the National Technical University of Athens in 2006, and A PhD degree in Computer Science from Stanford Univ. in 2011, working at Info Lab and under the same professor (Dr. Hector Garcia Molina) who advised the founders of Google.
Bahadir leads digital marketing efforts and data analytics at Mavatar. He has held various product marketing positions in the online and consumer space, including his roles such as the Chief Operating Officer at the mobile app company Wallit, as a Sr. Manager in Display advertising and in Search Product Marketing at Yahoo!, and as a Finance Manager at Procter & Gamble.
He holds an MBA from Haas, UC Berkeley and Operations Research & Industrial Engineering BS and MS degrees from Cornell and METU (Ankara, Turkey) respectively. Being ranked in the top 0.01% among more than 1.3 million high school graduates in Turkey's National University Entrance Exams, and winning 2nd Team place in the ECIS Junior Math Contest in 1993 as part of a team of three were not the last races he took on, Bahadir also enjoys all outdoor sports and anything fitness related.
Taraneh is serial entrepreneur and advisor with over 20 years of experience in a broad variety of executive, managerial and engineering positions in several successful companies.
As the VP of operations in Mavatar, Taraneh supports the engineering and business development team, and help managing day-to-day operations of the organization.
Most recently, she was the VP of Operations at EMC where she was instrumental in the merger of Nlayers and EMC. Prior to EMC, Taraneh was the VP of Business Development at Mobile Radius, provider of real time mobile marketing and transaction processing, where she was responsible for US market strategy. Prior to Mobile Radius, Taraneh co-founded and served as CEO of Yubé, one of the SaaS pioneers in CRM solutions. Inc, leading the company’s overall business operations and direct its strategic vision. Prior to Yube, she served at Marimba, Inc. as the Vice President of Worldwide Customer Support and Services where she was responsible for building a world-class customer services and Training organizations. She has built several organizations from ground up and has gone through three successful IPOs at Gupta, Edify and Marimba. Taraneh Derak received a BS in Computer Information Systems from San Francisco State University.